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A good friend of mine thought it would be hilarious to send me the following video. If you can’t see it below, you can see it at YouTube.
Although I think I know what I do a bit more than the man above, it got me thinking about how many of the “gurus” out there talk about personal branding online.
The main aim appears to be: distill yourself to a few keywords, push keyword related content out, network with other keyword optimised people, and sit and be happy in the fact that your life on Google can be defined in that way.
I’d like to put a few pointers out as to why I think that doesn’t work, particularly (for want of a better term) with Generation Y.
For most professionals, they are regularly called upon to perform tasks outside of their job description
Say if you work in sales, but you also have to work on the code for the company website, do the accounts on pay day when Bridget isn’t in, fix the photocopier because no one else knows how, and go to dinner with the boss to impress a potential investor? Do you really just work in sales? Can you really distill what you’re good at down to a few keywords?
People change focus – often suddenly and in a big new direction
What if suddenly you change everything you do, and go for a career move? Or move city, and get really into experimental dance, when before you worked as a chartered surveyor with a great blog all about it?
Will a closing post suddenly send traffic in the right direction?
People have lots of varying interests
So, what if you’re a risk analyst with a personal interest in Moroccan cuisine? Add to that the fact you’re devoted to your pet Shih-Tzu, do a little bit of photography, and all your holidays seem to involve taking up a new sport? Can you distill that down to a few keywords and conquer them online? Is there a LinkedIn or Facebook group that you can create that will instantly link the risk calculating gastronomes with Shih-Tzu pedigrees out there, all over the world? Can you magically work the URLs of blog posts, categories, and backlinks to tie this all up and funnel the traffic towards your site?
Tell me if you can. Bob’s Shih-Tzu wants to schmooze a little.
So to close…
My personal idea is this – your name is your keyword. You shouldn’t worry too much about branding yourself with another term just because it has a low amount of competition and high number of searches.
Be yourself. Why not?
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